Gracias a Dios Agave Gin by Abraham LuleThis project represents...
By goo9ja
11 July 2020
Gracias a Dios Agave Gin by Abraham Lule
Gracias a Dios Agave Gin by Abraham Lule
Gracias a Dios Agave Gin by Abraham Lule
Gracias a Dios Agave Gin by Abraham Lule
Gracias a Dios Agave Gin by Abraham Lule
This project represents everything that I love about Mexico; it’s bold colors, intricate detail, and handcrafted tradition. It is inspired by the past but rooted firmly in the present. This also represents the first time I have ever been asked to redesign my own work.
Gracias a Dios commissioned me to redesign their Gin label with two objectives; to create a new brand independent of their mezcal products, and to design for two additional skews that were being introduced into the market alongside their original Gin.
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